To enjoy a profitable estate agency, a successful digital marketing strategy is mandatory. Digital marketing can help you to get to know your audience, build everlasting relationships with them, and build profitable pipelines using multiple digital marketing avenues. But for someone new to marketing, it can be a minefield.
Tech-savvy consumers spend tons of time on their mobile devices. In fact, a recent study has shown that 80% of Internet users use their mobile devices for online activity. It’s paramount that your website is mobile-friendly. Even better, consider creating a mobile app that potential buyers can use to review listings.
Make it easy for users to access all this information – make sure all your property pages have great photos, virtual tours, and easy access to Google Maps and Google Earth. List the hot spots nearby and their respective walking distances (mention the bus stop that’s just a five-minute walk, or the Starbucks at the end of the block).
If you’re not already present on Google My Business, why aren’t you? It’s ideal for improving your online visibility and getting your estate agency found online. Having an account set up makes it easy for users to find you in search and map results. 92% of home buyers will start their search online, so a strong online presence is essential. Google My Business enables you to display your estate agency’s details in one place as well as gain trustworthy reviews.
When it comes to real estate advertising, it’s important that you get laser-focused on local. Getting yourself in local magazines or newspapers is a great way to get the word out about you and your brand. See if you can write a column or feature for local publications. You don’t want to be blatantly salesy – today’s consumers don’t like to be pitched to. Instead, try to showcase your knowledge. Write about how rising prices of houses on the market shows that the town is doing well, or list the reasons why your regional area is becoming more popular.
In many ways, you’re not just selling a house, you’re selling a whole town or area. Showcase the best that your area has to offer, with high-quality, beautiful photos of local town landmarks and familiar sites.
Building a reputable estate agency can be tough when you don’t have a big portfolio to show. Thus, as a new startup, you’ll have to rely on the appeal of your branding, site design, and personal presentation.
One of the best forms of estate agent marketing is social media. Whether it’s paid or organic, there are plenty of social media platforms out there that allow you to grow and adapt your estate agency. With more and more people searching for a home on their phone, social media is a great way to reach out to them. Social media for estate agents is a lot more than just reach, it’s all about brand awareness, engagement, traffic and leads!
Videos are a great form of estate agent marketing, especially when utilised correctly. It’s an interactive form of content that allows you to reach new heights, increase conversions and boost ROI. Videos are exciting as it means that your audience can watch and listen rather than sit and read, providing you with more opportunity to explain everything in more detail without overcomplicating it. From virtual tours to animations, there are lots of things you can do with video content.
Producing rich content can also increase your SEO (Search Engine Optimisation), helping to grow your website’s authority, ranking and traffic so that you become more visible online. However, getting started and consistently producing engaging blogs can seem like a challenging and time-consuming task.
The amount you spend should be dictated by the return on investment. With any marketing activity, start off small and track conversions. You will hopefully find one source of leads at a better cost than others, with a better conversion rate. When you find your best route to get leads for your estate agency, scale up to an appropriate amount
What advice would you provide for anyone starting an Estate Agency?